Profile - Client Focused

Who We Are

Starting in 1982, with a mission to offer financing to the unique needs of the direct sales industry, PCI is one of the nation’s leading consumer lenders - we are committed to taking care of our clients & customers, and strive to create sustainable opportunities for businesses, customers and employees.

Click on the profile photo to watch a video about client experience at PCI.



Star Tribune names Preferred Credit, Inc a 2021 Top 175 Workplace.

“Being named as a Top Workplace in Minnesota, based on our employees’ feedback, is a huge honor. At PCI, we are intent on creating an engaging work environment; where employees feel heard and appreciated” said Greg Windfeldt, President and CEO at PCI “We strive to be relationship driven with customers and employees to build a team that is positive and engaged.”


Torch Awards For Ethics

Torch Awards for Ethics recognizes leading area businesses that uphold the highest standards and display an outstanding level of ethics and integrity, in every aspect of their day to day operations.

“As a family-owned company we strive to incorporate our family’s values into the business and have been able to build relationships with our clients, customers, and employees based on the standard principles of trust, respect and honesty. At PCI we understand that people notice those who do what is right over what is easy.” – Steve Windfeldt, Executive Vice President – PCI

Star Tribune Top Workplaces

To qualify for the Star Tribune Top Workplaces, a company must have more than 50 employees in Minnesota. Over 2,400 companies were invited to participate. Rankings were composite scores calculated purely on the basis of employee responses.

“Being named as one of the Top Workplaces in Minnesota is a compelling awareness of the culture at PCI”said Steve Windfeldt, PCI Executive Vice President “We work hard every day to make PCI a great place to work by making sure our employees feel heard, supported and valued. The fact that our employees’ feedback earned us this honor is what makes it so meaningful. We are thankful for our PCI team and congratulate them for the excellent work they do to serve our clients, and for making PCI a fun place to go to each day.”



Diversity Award

The Diversity Award recognizes PCI’s exceptional efforts in the areas of fostering greater appreciation, furthering advancement, and celebration of diversity and inclusiveness in the central Minnesota business community.


Central Minnesota Community Foundation – 2017 Alex Didier Award In Philanthropy

The Alex Didier Award in Philanthropy recognizes a person or couple who has significantly contributed to the field of philanthropy in the region.

CentraCare’s 2017 Lifetime Achievement Award

Presented to Gene and Sheelah Windfeldt for their continued dedication to giving back to the Central Minnesota Community.


Boys And Girls Club – 2018 Larry Haws Champion Of Youth Humanitarian Award

This award is given in recognition of meeting big challenges in our community and partnering with the Boys & Girls Club to provide a safe positive place for the children who need us the most.


PCI’s CFO Joe Bergstrom Received The 2017 St. Cloud Times 5 Under 40 Award

The St. Cloud Times 5 Under 40 awards recognize those leaders not only on the basis of their workplace acumen, but on volunteer roles in the broader community.

“It’s about looking beyond yourself and your own situation and focusing on how I can help others” – Joe Bergstrom

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The Central Minnesota Women’s Fund Presents Dancing With Our Stars

PCI’s Executive Vice President teamed up with professional dance partner Lisa Saari to raise money for the Central Minnesota Boys & Girls Club’s Youth Arts Initiative which launched in 2014 in partnership with Boys & Girls Clubs of America and Wallace Foundation to research 10 Success Principles for High Quality Arts Programming. The YAI implemented four art forms, including dance, fashion, visual arts and digital music and video production, incorporating youth voice and input. They were able to raise over $23,000 and took home the second place prize of $10,000 for a grand total of over $33,000 to benefit the Youth Arts Initiative

We Are Your Partner In Success

Gene Windfeldt, the founder of Preferred Credit, Inc. (PCI), started the company in 1982 to provide financing to one of the largest in-home consumer sales distributorships in the world.

Before starting PCI, Windfeldt was a part of the industry. He started his career in 1965, selling merchandise door to door. Later on, he became the president and CEO of the Kirby Company.

Having started PCI for in-home consumer financing, the company has been dedicated to serving the needs of the industry since the beginning.


Family Foundation

Built by a direct-seller for direct sellers, we know the direct sales business better than anyone else. Now led by founder Gene Windfeldt’s sons, Greg and Steve, PCI remains a stable, family-owned business and has an unwavering passion for service, trust, and growth.

Community Focused

We are committed to making a difference in the lives of our clients, customers, and employees. We believe in giving back to the communities where we work, live, and play.



Minnesota Nice

It’s not a myth, it’s a real thing. Real people. Real answers. Let us prove it through our passion for direct sales and the way we care for each and every person and transaction.






Diversity Award

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