Who We Are

Starting in 1982, with a mission to offer financing to the unique needs of the direct sales industry, PCI is one of the nation’s leading consumer lenders - we are committed to taking care of our clients & customers, and strive to create sustainable opportunities for businesses, customers and employees.

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What We Believe

We work Our Values, Our Vision and Our Mission into our daily business functions at PCI, making sure that we’re doing all that we can to be a relationship-driven finance company.

To our customers, partners and employees, these statements detail what PCI was founded on and intends to continue into the future.

Our Values...

As Partners, we extend and earn trust through clarity, character and compassion.
As Stewards, we craft and create value through competency, consistency and commitment.

Our Vision...

To be the most respected and stable financing partner, dedicated to the in-home consumer sales industry.

Our Mission...

To be a relationship-driven finance company, providing honest, superior service with a commitment to operational excellence in order to create sustainable opportunities for our customers, partners and employees.

We Are Your Partner In Success

Gene Windfeldt, the founder of Preferred Credit, Inc. (PCI), started the company in 1982 to provide financing to one of the largest in-home consumer sales distributorships in the world.

Before starting PCI, Windfeldt was a part of the industry. He started his career in 1965, selling merchandise door to door. Later on, he became the president and CEO of the Kirby Company.

Having started PCI for in-home consumer financing, the company has been dedicated to serving the needs of the industry since the beginning.


Family Foundation

Built by a direct-seller for direct sellers, we know the direct sales business better than anyone else. Now led by founder Gene Windfeldt’s sons, Greg and Steve, PCI remains a stable, family-owned business and has an unwavering passion for service, trust, and growth.

Community Focused

We are committed to making a difference in the lives of our clients, customers, and employees. We believe in giving back to the communities where we work, live, and play.



Minnesota Nice

It’s not a myth, it’s a real thing. Real people. Real answers. Let us prove it through our passion for direct sales and the way we care for each and every person and transaction.








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Diversity Award

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